PROJECT:Rebranding campaign; logo, brochure, web site, stationary indentity package and a variety of collateral.
GOAL:To create a new, modern updated look that is bold and inspires loyalty and support. The new brand needed to build upon the stellar reputation of the Corpus Christi Police Department.
THE SOLUTION:Classic blue and gold with a modern, bold typographic call-to-action, “TRUE BLUE. ARE YOU?” A simple, large volumetric use of color to highlight both photography and typography. Close focus on uniform details and broad strokes of colorful negative space create a nice contrast of content and an overall fearless and resolute presentation. It’s an unapologetic projection of strength and unity and call for community support at the same time.
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